Strategic Plan Creation

Like all of the work I highlight, this is not a project that I could ever claim complete ownership over. It is one that took many days of whiteboarding, emailing, planning, and committee work. After this process, the school had a plan for the next 5 years that was made beautiful with great design and came alive with our faculty, staff, and students. 

We incorporated everything into our school site after the launch and piped in related news and media to show 


  • Senior Web Designer, Communications Specialist, Special Projects Coordinatore, graphic and web designers (the great people at Opus Design), school and university leadership, student groups, school faculty, school Board of Advisors, a video production company (the talented group at Reflection Films), Senior Web Designer, Communications Specialist, and event planners


  • Illustrating complex ideas through design is worth the time to get right. Tell designers your ultimate goal and work with them to find the right way of expressing it.
  • When working with many multiples of stakeholders, establish a decision-making process early to prevent bottlenecks
  • Know the content you're working with by heart, messaging campaigns require understanding and sensitivity for all participants
  • Digital companions don't have to be an exact replica of their print components, finding the right channel for the right message is part of the planning process
  • Developing a core working group within an extremely large project is key. Work hard, report out, adjust, and return to the group with more work. It's way more fun than it sounds!
  • Love all of your communications tools: whiteboards and post-it notes, Slack, Basecamp, Trello, and hallway chats



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Project Description

 This project involved hundreds of people and multiple project managers during a year-long process of gathering information and synthesizing it into an engaging plan both physically and digitally.

Project Details

Date: November 2015
Client: The Friedman School of Nutrition Science and Policy at Tufts University